D&M Research Blog

Tip #4 for DIY Surveys: Survey Length

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Survey length is one of the most important considerations in quality research – generally the shorter the better, but you also have to balance this with meeting your objectives.
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Tip #3 for DIY Surveys: Design and Structure

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Okay, so you’ve done your planning and set out your decision-centric goals and objectives. It’s time now to put pen to paper and start thinking about the research instrument – that is, the questionnaire.
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Tip #2 for DIY Surveys: Goals and Objectives

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What’s the business problem? The desire to do research usually starts with some sort of business problem that requires evidence to support a decision of going one way or another.
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Tip #1 for DIY Surveys: Planning Your Research

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Although it’s tempting to just get started with your research project, it’s really important to take the time to plan and consider all of the options and possible issues before you start.
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Tips for Brilliant Research: Introduction

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In this introduction to a 10-part series on Tips for Brilliant Research, Derek Jones, Founder of D&M Research, talks about all the steps you need to know to be an effective practitioner, manager or buyer of marketing research in today’s data-led world.
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