D&M Research Blog

Fundamentals of Research: Data Analysis and Reporting

Data analysis and reporting brings all your previous efforts to the final act of the research process and it’s where you will need to skill up and practise to achieve excellent research.
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Fundamentals of Research: Data Cleaning

Man shredding document
Now that you’ve collected your data from respondents, it’s important that you also clean your data before embarking on your analysis.
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Fundamentals of Research: Sampling and the Use of Quotas

People sitting in a room
If our role is about informing better decisions for marketers, brand custodians and policy makers through evidence-based research, then ensuring that the research we do can be inferred to the target population is critical. This is the realm of sampling and sample size.
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Fundamentals of Research: Timing and Testing

Man holding stopwatch
Once you have programmed your questionnaire, take the time to thoroughly test it including all the skip logic.
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Fundamentals of Research: Routing and Piping

Survey piping
Question routing, also known as skip logic, is the programming of a questionnaire to skip or go to certain question depending on previous answers. It’s an integral part of any survey and requires a good understanding of Boolean logic, an eye for detail and needs to be thoroughly tested before taking your survey live.
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Building Your Business Future Now

D&M Research would like to extend our sincere and heartfelt compassion for anyone in our community who is suffering either health or financial difficulties as a result of the unprecedented challenges brought by the spread of COVID-19.
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Fundamentals of Research: Minimising Bias

bias-in-research
Bias is the most common cause of poor research. Although eliminating bias is almost impossible, it is important to plan strategies to minimise it at all costs.
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Fundamentals of Research: Survey Length

Person filling out a survey with a clock on a desk
Survey length is one of the most important considerations in quality research – generally the shorter the better, but you also have to balance this with meeting your objectives.
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Fundamentals of Research: Design and Structure

Designing your questionnaire
Okay, so you’ve done your planning and set out your decision-centric goals and objectives. It’s time now to put pen to paper and start thinking about the research instrument – that is, the questionnaire.
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Fundamentals of Research: Goals and Objectives

goals and objectives
The desire to do research usually starts with some sort of business problem that requires evidence to support a decision of going one way or another.
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